Beware the hedge fund marketing gimmicks

Financial institutions are keen to repackage hedge fund strategies into new low-cost products that are a far cry from the original hedge fund idea. If you're looking for alpha, look elsewhere.

As is always the case when a topic in finance gains momentum, academics join the bandwagon, usually with the purpose of intellectualising the debate but always with the result of increasing the complexity of the discussion.

For many years, academics and industry professionals have been debating the source of hedge funds returns. The latter have always argued that hedge funds produce absolute returns largely uncorrelated to equity market returns. Academics, on the other hand, claim that the main source of returns is, and has always been, beta (also known as market risk). In recent years, some have even suggested that hedge fund returns consist not only of alpha and beta, but also of "alternative" or "portable" beta.

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