Gloom peaks in Japan – which means it's time to buy in

The news from Japan is in unwaveringly bad. GDP, trade and manufacturing are all depressed. And investors face constant disappointment as rally after rally runs out of steam. But does all this gloom mean it's actually time to buy into Japan?

"Japan's amazing ability to disappoint," read a headline in The Economist as the country struggled to rescue its insolvent banks in the late 1990s. More than a decade later, it still seems to be letting investors down with rally after rally that runs out of steam and ends in new lows. By now, the market is "undeniably cheap", says Richard Newell in Investment and Pensions Asia. But with many false dawns still fresh in investors' minds, "how can they be sure that this time will be different"?

Even local equity analysts, who should have the most to gain from finding silver linings, seem to be struggling to keep the faith. "We find it hard to paint the scenario of another sharp fall," says Citigroup's Tsutomu Fujita. But "little by little, we fear the market is turning into something more and more difficult to figure out on the basis of economic rationality".

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