How to invest where new middle-class consumers will splash the cash

The rise of the middle-class consumer in emerging markets is the world’s most compelling long-term growth theme, says professional investor Kevin Carter. Here, he picks three of the best ways to buy in.

Each week, a professional investor tells us where he'd put his money. This week: Kevin Carter, CIO and founder of the Emerging Markets Internet & Ecommerce UCITS ETF.

We believe that the rise of the middle-class consumer in emerging markets is the world's most compelling long-term growth theme. Emerging markets account for 85% of the world's population and nearly 90% of its under-30s; their GDP is also growing at more than twice the rate of the developed world's (4.4% vs 1.8%). The conditions for what the consultancy McKinsey & Co. calls "the greatest growth opportunity in the history of capitalism" are now being realised.

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