Five questions for: Jennifer Quigley-Jones, founder and managing director, Digital Voices

Jennifer Quigley-Jones, founder and managing director of Digital Voices

What does your business do?

We build powerful YouTube creator campaigns with world-leading, courageous brands. By creatively pairing these companies with YouTube channels, we facilitate compelling storytelling at scale and help brands access disparate audiences, including people who don’t often engage with advertisements. We are the only neutral influencer marketing agency in the UK specialising in YouTube. We don’t manage talent, but we source the best creators for every campaign.

What’s been your greatest achievement?

I’m so proud of how far we’ve come so quickly. We’re only a team of six with an average age of 24, but we work with some of the world’s leading brands. It’s hard to pick one highlight, but arranging the first YouTube creator to fly with the Red Arrows was incredible.

What has been your biggest challenge?

Our biggest challenge is educating people on the power of YouTube and the sheer diversity of audiences on the platform. A lot of companies feel influencer marketing is not something they can do. YouTube breaks down a lot of those barriers, as you can reach wider audiences and explain complex products. There are two billion monthly users and the average time for which a video is watched is four minutes.

What are your plans for hitting your targets?

Educating brands and agencies on the importance and intricacies of YouTube as a platform is essential to hitting our targets. We’re expanding the team, making sure every hire is a YouTube evangelist who understands how the platform works, so they can contribute to the education and sales process if necessary. We’re going to make learning about the platform easier through hosting more events, launching a podcast, and writing articles about YouTube and creators.

What’s the one piece of advice you’d give fellow entrepreneurs?

Choose a problem you want to solve or product you want to build; then go for it wholeheartedly. People should “run at walls”. Set yourself an ambitious target. The worst that can happen is you smack into the wall, fall on your face, then pick yourself up and pivot on to the next problem.