Moneymakers: airbag in a helmet is a lifesaver

The Hövding airbag bike helmet is worn as a collar and inflates into a hood around your head in a fraction of a second when its sophisticated algorithm detects an accident.

920-MM-Hovding

Helmets are an obviously sensible safety precaution for cyclists, yet there is a reluctance among some to wear them, says Katherine Denham in City AM. "It's vanity," Fredrik Carling, chief executive of Hvding, a Swedish maker of "airbag" helmets, tells Denham, and "a sense that you lose some freedom by having headgear clogged on your head" or a reluctance to have to carry around a helmet all day.

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Chris Carter
Wealth Editor, MoneyWeek