Trouble at the top of the market

Shares in asset managers have had a bad year, says Cris Sholto Heaton. That could be an early sign the long boom is over.


Shares in asset managers have had a bad year. That could be an early sign the long boom is over.

The adage "buy the manager, not the fund" usually implies you should look at the track record of the person who will be managing your money, rather than the record of the fund itself. The aim is to avoid being lured by funds with a good long-term record that have recently changed manager for the worse. But an equally logical interpretation might be to buy shares in investment managers rather than the funds they run. That's because a bull market will encourage more people to invest, which will be good for these firms' assets under management and their earnings. As a result, they should outperform the wider market during a boom.

For example, the Dow Jones US Asset Managers index (most of the biggest listed asset managers are in the US) rose by almost 70% between the start of 2005 and the end of 2007, compared with a return of around 20% for the S&P 500. It was a similar story between 2012 and 2014. Meanwhile, these companies often lagged the index during the choppy phases we saw in the 2009-2011 recovery and 2015-2017 and they did much worse during the crash in 2008.

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So it may seem odd that asset managers have performed so poorly over the past year at a time when markets, if not booming, have been fairly solid until recently. The Dow Jones US Asset Managers index is down by more than 20% so far, compared with a 2.5% gain for the S&P500.

The most likely explanation is that markets are increasingly worried about the long-term profitability of asset managers and for good reason. First, they are seeing downward pressure on management fees, as big institutional clients and retail distribution platforms demand better deals.

That's good news for investors, but bad news for shareholders. Second, investors are continuing to shift their money from traditional actively managed funds into passive trackers such as exchange-traded funds. Even at diversified firms such as BlackRock, that have huge passive divisions and may see overall assets grow as a result, the lower management fees passive funds command will mean pressure on margins.

But another possibility is that the weakness in asset managers' shares is a leading indicator that the bull market is running out of steam as was the case at the start of 2008. Certainly, recent results hint that investors are becoming less bullish. BlackRock's latest results showed inflows of $10.6bn into long-term funds last quarter, down from $75.8bn in the same period a year ago. It's too early to jump to conclusions but if you find yourself mulling whether it's time to sell asset managers, it's worth considering whether that's a signal you want to sell their funds (or other stocks) as well.

Cris Sholto Heaton

Cris Sholto Heaton is an investment analyst and writer who has been contributing to MoneyWeek since 2006 and was managing editor of the magazine between 2016 and 2018. He is especially interested in international investing, believing many investors still focus too much on their home markets and that it pays to take advantage of all the opportunities the world offers. He often writes about Asian equities, international income and global asset allocation.

Cris began his career in financial services consultancy at PwC and Lane Clark & Peacock, before an abrupt change of direction into oil, gas and energy at Petroleum Economist and Platts and subsequently into investment research and writing. In addition to his articles for MoneyWeek, he also works with a number of asset managers, consultancies and financial information providers.

He holds the Chartered Financial Analyst designation and the Investment Management Certificate, as well as degrees in finance and mathematics. He has also studied acting, film-making and photography, and strongly suspects that an awareness of what makes a compelling story is just as important for understanding markets as any amount of qualifications.