What How To Succeed In Business Without Really Trying teaches you about herding

Matthew Partridge explains what the business-based musical can teach investors about the dangers of going with the crowd.

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How to Succeed in Business Without Really Trying is a musical based on a book by advertising executive Shepherd Mead. It tells the story of J. Pierrepont Finch, who rises from window washer to chairman of the World Wide Wicket Company via the mailroom and advertising departments, by following the book's advice.

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Dr Matthew Partridge
Shares editor, MoneyWeek

Matthew graduated from the University of Durham in 2004; he then gained an MSc, followed by a PhD at the London School of Economics.

He has previously written for a wide range of publications, including the Guardian and the Economist, and also helped to run a newsletter on terrorism. He has spent time at Lehman Brothers, Citigroup and the consultancy Lombard Street Research.

Matthew is the author of Superinvestors: Lessons from the greatest investors in history, published by Harriman House, which has been translated into several languages. His second book, Investing Explained: The Accessible Guide to Building an Investment Portfolio, is published by Kogan Page.

As senior writer, he writes the shares and politics & economics pages, as well as weekly Blowing It and Great Frauds in History columns He also writes a fortnightly reviews page and trading tips, as well as regular cover stories and multi-page investment focus features.

Follow Matthew on Twitter: @DrMatthewPartri