If you’d invested in: Next and Superdry
Shares in clothing retailer Next soared last September after the firm reassured investors with a “modest” profit upgrade.
If only...
Shares in clothing retailer Next (LSE: NXT) soared last September after the firm reassured investors with a "modest" profit upgrade. They then slipped in October after Next warned that sales remained "extremely volatile" and would probably decline.
In May Next raised its full-year profit forecast from £705m to £717m as the sunny weather boosted quarterly sales; full-price sales in the 14 weeks to 7 May rose 6% as an 18.1% increase in online sales offset a 4.8% decline in stores. Still, Next doesn't expect to see similar growth rates again this year.
Be glad you didn't buy...
Superdry (LSE: SDRY)
Subscribe to MoneyWeek
Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE

Sign up to Money Morning
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
In May they fell again as Superdry revealed that sales in its shops fell 6% year-on-year to £86.1m in the three months to the end of April, partly because of cold weather. Investors were also spooked by the retailer's forecast of only "high single-digit" revenue growth in its new financial year; the firm has warned of "challenging conditions".
Get the latest financial news, insights and expert analysis from our award-winning MoneyWeek team, to help you understand what really matters when it comes to your finances.
Alice grew up in Stockholm and studied at the University of the Arts London, where she gained a first-class BA in Journalism. She has written for several publications in Stockholm and London, and joined MoneyWeek in 2017.
-
1,000 children hold over £100,000 in a junior ISA – how to grow tax-free nest egg for your child
Junior ISAs can be a tax-efficient way to grow a nest egg for your child. We explain how they work
-
How to start investing: a beginner’s guide
Getting started in investing is a great way to make your money work harder for you over the long term, as investments tend to outperform cash savings