Five questions for… Rupert Rixon, MD, Perspective Pictures

Rupert Rixon

What does your business do?

We’re a digital video agency in north London. What started out as a YouTube channel I created when I was 16 has grown into a team creating digital advertisements, documentaries, music videos, crowdfunding films, 360 videos, and commercial promotions across the world.

What has been your company’s greatest achievement so far?

I launched Perspective Pictures a little over two years ago, and I’m so proud of where the team and I have managed to take the company. From its humble beginnings – working out of a shed in my parents’ back garden – we now produce polished content for world-leading brands including Rolls-Royce, Google, Sony, Red Bull, HSBC, Brewdog and even the RAF, which is incredible.

And what has been your biggest challenge to date?

We had absolutely no money when I started the business, so we had to tread carefully with every decision we made. Anything that cost money, we couldn’t do, so we relied a lot on networking, and attended loads of events where we could spread the word about what we were up to.

What are your plans for hitting your targets?

We’ve recently completed a really successful crowdfunding effort that brought in £150,000 in just over two weeks. This puts us in a great position to increase capacity, boost sales and produce the best possible videos.

What’s the one piece of advice you’d give to fellow entrepreneurs?

There isn’t really any one key to success, but ultimately, if you find something you enjoy, which is at least vaguely useful to society, and work hard to become really good at it, then eventually people will probably pay you for it.