Five questions for... Rupert Rixon, MD, Perspective Pictures
Perspective Pictures is a digital video agency in north London.
What does your business do?
We're a digital video agency in north London. What started out as a YouTube channel I created when I was 16 has grown into a team creating digital advertisements, documentaries, music videos, crowdfunding films, 360 videos, and commercial promotions across the world.
What has been your company's greatest achievement so far?
I launched Perspective Pictures a little over two years ago, and I'm so proud of where the team and I have managed to take the company. From its humble beginnings working out of a shed in my parents' back garden we now produce polished content for world-leading brands including Rolls-Royce, Google, Sony, Red Bull, HSBC, Brewdog and even the RAF, whichis incredible.
And what has been your biggest challenge to date?
We had absolutely no money when I started the business, so we had to tread carefully with every decision we made. Anything that cost money, we couldn't do, so we relied a lot on networking, and attended loads of events where we could spread the word about what we were up to.
Subscribe to MoneyWeek
Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE

Sign up to Money Morning
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
What are your plans for hitting your targets?
We've recently completed a really successful crowdfunding effort that brought in £150,000 in just over two weeks.This puts us in a great position to increase capacity, boost sales and produce the best possible videos.
What's the one piece of advice you'd give to fellow entrepreneurs?
There isn't really any one key to success, but ultimately, if you find something you enjoy, which is at least vaguely useful to society, and work hard to become really good at it, then eventually people will probably pay you for it.
Sign up for MoneyWeek's newsletters
Get the latest financial news, insights and expert analysis from our award-winning MoneyWeek team, to help you understand what really matters when it comes to your finances.
-
Why Chinese stocks are so far out of favour
There’s little appetite for Chinese stocks despite low valuations.
By MoneyWeek Published
-
The 62 UK areas where you could be priced out of using your Lifetime ISA
Saving for your first home in Croydon, Ealing, Brent or any one of these other locations? You could be at risk of being priced out of using your Lifetime ISA
By Katie Williams Published