Five questions for... Rupert Rixon, MD, Perspective Pictures

Perspective Pictures is a digital video agency in north London.

908_MW_P28_SB_Rixon

What does your business do?

We're a digital video agency in north London. What started out as a YouTube channel I created when I was 16 has grown into a team creating digital advertisements, documentaries, music videos, crowdfunding films, 360 videos, and commercial promotions across the world.

What has been your company's greatest achievement so far?

I launched Perspective Pictures a little over two years ago, and I'm so proud of where the team and I have managed to take the company. From its humble beginnings working out of a shed in my parents' back garden we now produce polished content for world-leading brands including Rolls-Royce, Google, Sony, Red Bull, HSBC, Brewdog and even the RAF, whichis incredible.

Subscribe to MoneyWeek

Become a smarter, better informed investor with MoneyWeek.

And what has been your biggest challenge to date?

We had absolutely no money when I started the business, so we had to tread carefully with every decision we made. Anything that cost money, we couldn't do, so we relied a lot on networking, and attended loads of events where we could spread the word about what we were up to.

What are your plans for hitting your targets?

We've recently completed a really successful crowdfunding effort that brought in £150,000 in just over two weeks.This puts us in a great position to increase capacity, boost sales and produce the best possible videos.

Advertisement
Advertisement - Article continues below

What's the one piece of advice you'd give to fellow entrepreneurs?

There isn't really any one key to success, but ultimately, if you find something you enjoy, which is at least vaguely useful to society, and work hard to become really good at it, then eventually people will probably pay you for it.

Advertisement

Recommended

Visit/517964/dont-squeeze-our-entrepreneurs
Economy

Don’t squeeze our entrepreneurs with higher taxes

Britain’s entrepreneurs and business innovators get generous tax breaks. They should keep getting them.
17 Nov 2019
Visit/economy/entrepreneurs/600659/five-questions-for-frederic-de-ryckman-de-betz-ceo-and-founder-of
Entrepreneurs

Five questions for: Frederic de Ryckman de Betz, CEO and founder of Attic Self Storage

Frederic de Ryckman de Betz started Attic Self Storage back in 2008.
21 Jan 2020
Visit/economy/entrepreneurs/600656/kai-feller-barkcom-and-the-amazon-for-services
Entrepreneurs

Kai Feller: Bark.com and the "Amazon for services"

Kai Feller set up Bark.com to streamline the tedious process of looking for service providers such as cleaners, accountants or gardeners.
21 Jan 2020
Visit/economy/entrepreneurs/600654/alina-morse-the-teenager-who-made-a-million
Entrepreneurs

Alina Morse: the teenager who made a million

Fourteen-year-old Alina Morse created Zollipops, her sugar-free confectionery company, out of her desire for treats that wouldn't rot her teeth.
20 Jan 2020

Most Popular

Visit/personal-finance/pensions/pension-tax/600877/why-it-makes-sense-to-scrap-higher-rate-pensions-tax
Pension tax

Why it makes sense to scrap higher-rate pensions tax relief

The point of pensions tax relief is to keep you out of the means-tested benefits system. The current system is ridiculously generous, says Merryn Some…
24 Feb 2020
Visit/investments/property/buy-to-let/600849/come-back-buy-to-letters-all-is-forgiven
Buy to let

Come back buy-to-letters, all is forgiven

The government is winning its war against small private buy-to-let landlords. But who benefits?
23 Feb 2020
Visit/investments/commodities/gold/600887/gold-price-coronavirus-cost-of-face-masks
Gold

Gold, coronavirus, and the high cost of face masks in northern Italy

The price of gold is spiking – as it always does in a global panic. But this bull market predates the coronavirus epidemic, says Dominic Frisby, and w…
26 Feb 2020
Visit/investments/commodities/600729/the-rare-earth-metal-that-wont-be-a-secret-for-long
Sponsored

The rare earth metal that won't be a secret for long

SPONSORED CONTENT – You can’t keep a good thing hidden forever; now is the time to consider Pensana Rare Earths and the rare earth metals NdPr.
31 Jan 2020