Five questions for... Rupert Rixon, MD, Perspective Pictures

Perspective Pictures is a digital video agency in north London.


What does your business do?

We're a digital video agency in north London. What started out as a YouTube channel I created when I was 16 has grown into a team creating digital advertisements, documentaries, music videos, crowdfunding films, 360 videos, and commercial promotions across the world.

What has been your company's greatest achievement so far?

I launched Perspective Pictures a little over two years ago, and I'm so proud of where the team and I have managed to take the company. From its humble beginnings working out of a shed in my parents' back garden we now produce polished content for world-leading brands including Rolls-Royce, Google, Sony, Red Bull, HSBC, Brewdog and even the RAF, whichis incredible.

And what has been your biggest challenge to date?

We had absolutely no money when I started the business, so we had to tread carefully with every decision we made. Anything that cost money, we couldn't do, so we relied a lot on networking, and attended loads of events where we could spread the word about what we were up to.

What are your plans for hitting your targets?

We've recently completed a really successful crowdfunding effort that brought in £150,000 in just over two weeks.This puts us in a great position to increase capacity, boost sales and produce the best possible videos.

What's the one piece of advice you'd give to fellow entrepreneurs?

There isn't really any one key to success, but ultimately, if you find something you enjoy, which is at least vaguely useful to society, and work hard to become really good at it, then eventually people will probably pay you for it.




Don’t squeeze our entrepreneurs with higher taxes

Britain’s entrepreneurs and business innovators get generous tax breaks. They should keep getting them.
17 Nov 2019
Small business

Deadline looms for self-employed to get government help

Time is running out to secure help from the first round of the Self-Employment Income Support Scheme.
3 Jul 2020

Ben Francis: how I made £138m before the age of 30

At the age of 19, Ben Francis spent £1,000 in savings on a sewing machine and screen printer, and learnt how to make garments for the bodybuilding sce…
1 Jul 2020

Tatyana Bakalchuk: the woman creating a Russian Amazon

Wildberries, the business Tatyana Bakalchuk founded in her Moscow apartment while on maternity leave in 2004, has become Russia’s leading ecommerce si…
30 Jun 2020

Most Popular


House price crash: UK property prices are falling – so where next?

With UK property prices falling for the first time in eight years, are we about to see a house price crash? John Stepek looks at what’s behind the sli…
2 Jul 2020

The end of the bond bull market and the return of inflation

Central bank stimulus, surging post-lockdown demand and the end of the 40-year bond bull market. It all points to inflation, says John Stepek. Here’s …
30 Jun 2020

How can markets hit new record highs when the economy is in such a mess?

Despite the world being in the midst of a global pandemic, America's Nasdaq stock index just hit an all-time high. And it's not the only index on a bu…
3 Jul 2020