Five questions for... Rupert Rixon, MD, Perspective Pictures

Perspective Pictures is a digital video agency in north London.

908_MW_P28_SB_Rixon

What does your business do?

We're a digital video agency in north London. What started out as a YouTube channel I created when I was 16 has grown into a team creating digital advertisements, documentaries, music videos, crowdfunding films, 360 videos, and commercial promotions across the world.

What has been your company's greatest achievement so far?

I launched Perspective Pictures a little over two years ago, and I'm so proud of where the team and I have managed to take the company. From its humble beginnings working out of a shed in my parents' back garden we now produce polished content for world-leading brands including Rolls-Royce, Google, Sony, Red Bull, HSBC, Brewdog and even the RAF, whichis incredible.

And what has been your biggest challenge to date?

We had absolutely no money when I started the business, so we had to tread carefully with every decision we made. Anything that cost money, we couldn't do, so we relied a lot on networking, and attended loads of events where we could spread the word about what we were up to.

What are your plans for hitting your targets?

We've recently completed a really successful crowdfunding effort that brought in £150,000 in just over two weeks.This puts us in a great position to increase capacity, boost sales and produce the best possible videos.

What's the one piece of advice you'd give to fellow entrepreneurs?

There isn't really any one key to success, but ultimately, if you find something you enjoy, which is at least vaguely useful to society, and work hard to become really good at it, then eventually people will probably pay you for it.

Recommended

Elon Musk: the space oddity seeking world domination
People

Elon Musk: the space oddity seeking world domination

Elon Musk, the electric-car and space-travel pioneer who wants to move to Mars is now the world’s richest man. If he seems delusional, that’s all part…
16 Jan 2021
Adar Poonawalla: the vaccine prince who will save the world
People

Adar Poonawalla: the vaccine prince who will save the world

Adar Poonawalla, the chief of the world’s biggest vaccine manufacturer by volume, has an ambitious plan to rescue us all from Covid-19. The future for…
11 Jan 2021
Three women CEOs who prove that diversity is the key to success
Entrepreneurs

Three women CEOs who prove that diversity is the key to success

Tom Saunders looks at how three very different women – Shahrzad Rafati, Trinny Woodall and Anne Boden –  have grown successful businesses.
28 Dec 2020
The MoneyWeek Podcast: A look back on a peculiar year, ahead to the recovery, and what to buy for 2021
Stockmarkets

The MoneyWeek Podcast: A look back on a peculiar year, ahead to the recovery, and what to buy for 2021

Merryn talks to John talk about how the last nine months have affected the economy and the markets, and to to two entrepreneurs – Tommy Crooks of the …
17 Dec 2020

Most Popular

Are we heading for another bond market tantrum?
Government bonds

Are we heading for another bond market tantrum?

The last time the US central bank tried tightening the purse strings, the bond markets threw a tantrum. With yields now rising, could we be about to s…
25 Feb 2021
Expect more turbulence as the market calls central bankers’ bluff
Stockmarkets

Expect more turbulence as the market calls central bankers’ bluff

With bond yields climbing and stockmarkets sliding, markets are hoping central bankers will step in again to repress interest rates – but that won’t …
26 Feb 2021
Invest in water and provide a buffer against future pandemics
Soft commodities

Invest in water and provide a buffer against future pandemics

Global water shortages have long hampered growth and development, and climate change has exacerbated the problem. Will the coronavirus pandemic be a t…
25 Feb 2021