Anneke van den Broek: a love of pets inspired a new start

Anneke van den Broek is the founder of Rufus & Coco, a multi-million-dollar pet health and beauty business.

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Woof: it pays to listen to your customers
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Anneke van den Broek started out in business early as a child in Sydney, she bred mice and sold them to her local pet shop for 40 Australian cents each, says Sheree Mutton in the Daily Mail. Today, she is the founder of Rufus & Coco, a multi-million-dollar pet health and beauty business.

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Alice grew up in Stockholm and studied at the University of the Arts London, where she gained a first-class BA in Journalism. She has written for several publications in Stockholm and London, and joined MoneyWeek in 2017. 

Alice is now Consumer Editor at The Sun and covers everything from energy bills to Social Security.