Aviva's unethical hunt for a loophole in its preference shares

Aviva’s threat to cancel its preference shares is a disgraceful step for a firm that depends on investors’ trust, says Oliver Butt.

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Unsporting gesture: Aviva is threatening to show preference shares the red card
(Image credit: 2014 Getty Images)

On 8 March, insurance firm Aviva detonated a landmine under the preference-share market destroying value for its own preference shareholders and causing widespread collateral damage for other issues. The firm announced that it had the ability to cancel its irredeemable preference shares at par (although it had yet to make a decision to do so).

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