Elon Musk plans to put life on Mars

But it’s a god-awful affair that the man with the mousy hair should be so presumptuous.

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At the start of last month Elon Musk, founder and CEO of electric-car company Tesla, sent one of his vehicles into space, attached to a rocket launched by his other firm, SpaceX. For a reported investment of a mere $500m, he has succeeded in "securing his place in auto marketing history", says David Griner in AdWeek. Other people were less impressed. All Musk has achieved is to make the human race look ridiculous, says Jenny Lee in the Financial Times. "When aliens discover a sexy red sports car off-roading through the cosmos they are going to think Earth is having a mid-life crisis." And as if sending a car up there is not a "fruity" enough idea, he's also planning on building a city from scratch. On Mars. His plans are just silly. "It is romantic to build utopias; it is moral to fix what is broken. We don't need billionaires. We need their billions back. For the cities that already exist. For the people in them. For goodness' sake."

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