Money makers: Chase your demons in a raincoat

Finding his grandfather's old raincoat hanging on a nail inspired Swede Alexander Stutterheim to start his own business.

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Alexander Stutterheim: turning a profit from the blues
(Image credit: 2012 Dave M. Benett)

Unlike most clothing labels, Stutterheim doesn't promise to make you happier with its raincoats, says the BBC's Maddy Savage. As Swedish founder Alexander Stutterheim explains, "melancholy is an essential part of being a human being, and you shouldn't fight it... And that is the analogy with the raincoat, you should go out and embrace the rain, enjoy it." It's a novel approach that has won the brand celebrity fans, including rappers Kanye West and Jay-Z.

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Chris Carter
Wealth Editor, MoneyWeek

Chris Carter spent three glorious years reading English literature on the beautiful Welsh coast at Aberystwyth University. Graduating in 2005, he left for the University of York to specialise in Renaissance literature for his MA, before returning to his native Twickenham, in southwest London. He joined a Richmond-based recruitment company, where he worked with several clients, including the Queen’s bank, Coutts, as well as the super luxury, Dorchester-owned Coworth Park country house hotel, near Ascot in Berkshire.

Then, in 2011, Chris joined MoneyWeek. Initially working as part of the website production team, Chris soon rose to the lofty heights of wealth editor, overseeing MoneyWeek’s Spending It lifestyle section. Chris travels the globe in pursuit of his work, soaking up the local culture and sampling the very finest in cuisine, hotels and resorts for the magazine’s discerning readership. He also enjoys writing his fortnightly page on collectables, delving into the fascinating world of auctions and art, classic cars, coins, watches, wine and whisky investing.

You can follow Chris on Instagram.