Five questions for… Richard Baker, founder, Nimbus Fire
Nimbus Fire manufactures a fire-fighting system that is kind on the environment and has the potential to save firefighters’ lives.
What does your firm do?
Nimbus Fire manufactures a fire-fighting system that is kind on the environment and has the potential to save firefighters' lives. It uses a misting system that is scientifically proven to be more efficient at fighting fire than conventional hoses. It uses significantly less water to achieve a greater effect, and the run off is minimal, meaning a lot of fire-fighting can be done with a minimal amount of water.
Nimbus Fire also doesn't rely on chemical additives that pollute water supplies and cause local damage, which is expensive to clean up. The only thing our product leaves behind is dampness.
What's been your greatest achievement so far?
Our greatest achievement was the invention and patenting of the Nimbus System. It was the first on the market to be versatile, simple-to-use, easy-to-maintain and very robust, as well as being so safe to use that eight-year-olds can operate it.
Subscribe to MoneyWeek
Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE

Sign up to Money Morning
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
What has been your biggest challenge?
Getting the British Fire Service to see the potential of our system. Everyone, even firefighters, are impressed and can't understand why it isn't in common use, but those who do the buying are beguiled by size and cost.
What are your plans for hitting your targets this year?
We have taken on a former double-glazing salesman as sales director, who relishes the challenge of selling something completely different to a very different market.
What's the one piece of advice you would give fellow entrepreneurs?
Never give up. Especially if you are told it can't be done.
Sign up for MoneyWeek's newsletters
Get the latest financial news, insights and expert analysis from our award-winning MoneyWeek team, to help you understand what really matters when it comes to your finances.
-
Cash in on the growth prospects of Europe's companies
Opinion Marcel Stötzel, co-portfolio manager of the Fidelity European Trust, selects three stocks
By Marcel Stotzel Published
-
Is the AI boom another dotcom bubble?
25 years on from the dotcom bubble bursting, is it time for investors to consider the sustainability of the AI boom in the stock market?
By Dan McEvoy Published