If you’d invested in: Games Workshop and Imperial Brands

Games Workshop makes and retails tabletop war games. Last week the Nottingham-based company said strong sales had boosted its profit expectations.

If only...

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Games Workshop (LSE: GAW) makes and retails tabletop war games. Last week the Nottingham-based company said strong sales had boosted its profit expectations.

The firm has benefited from an upswing in the gaming market, as well as its new product launches and stronger marketing. The weak pound also provided a boost, as the firm generates more than three-quarters of revenue overseas. The shares are up by more than 200% this year.

Be glad you didn't

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Imperial Brands (LSE: IMB) is a leading global manufacturer of cigarettes, e-cigarettes and other tobacco products. Smoking bans, the introduction of plain packaging and the US Food and Drug Administration's plans to cut nicotine in cigarettes to non-addictive levels have taken a toll on the firm.

Analysts are now forecasting slower earnings growth in the coming year and the shares have fallen 16% over the past six months.

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