If only...
The firm has benefited from an upswing in the gaming market, as well as its new product launches and stronger marketing. The weak pound also provided a boost, as the firm generates more than three-quarters of revenue overseas. The shares are up by more than 200% this year.
Be glad you didn't
Imperial Brands (LSE: IMB) is a leading global manufacturer of cigarettes, e-cigarettes and other tobacco products. Smoking bans, the introduction of plain packaging and the US Food and Drug Administration's plans to cut nicotine in cigarettes to non-addictive levels have taken a toll on the firm.
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Analysts are now forecasting slower earnings growth in the coming year and the shares have fallen 16% over the past six months.
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