H&M needs a makeover

The global fashion giant is catching up with rivals online, but it still needs to restyle its core brand. Alice Gråhns reports.

865-HM-634

Without radical restyling, sales will continue to fall
(Image credit: D)

The global fashion giant is catching up with rivals online, but it still needs to restyle its core brand. Alice Grhns reports.

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Alice grew up in Stockholm and studied at the University of the Arts London, where she gained a first-class BA in Journalism. She has written for several publications in Stockholm and London, and joined MoneyWeek in 2017.