If you’d invested in: Jimmy Choo and AO World

Jimmy Choo is a shoemaker with a sideline in luxury goods. The share price has gained more than 90% in the last 12 months.

Ben Judge
By
published
in Features

If only...

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Jimmy Choo (LSE: CHOO) is a shoemaker with a sideline in luxury goods. Prospects "have never looked better", the company said in its latest annual report, despite a challenging year for the luxury market.

Shoes make up 75% of the company's revenue, which rose by 14.5% to £364m in 2016. Adjusted earnings before interest, tax, depreciation and amortisation (Ebitda) increased by 15.7% to £59m. The share price has gained more than 90% in the last 12 months.

Be glad you didn't

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Bolton-based AO World (LSE: AO) is an online retailer of household appliances. Total revenue rose by 17% last year to £701.2m, and UK operating profits rose by 51.6% to £15.6m. However, a recent expansion into Europe has hurt the company's bottom line, with total operating losses expanding by 12% to £12m. The share price has declined by more than 66% since listing in 2014, and by 34% in the last six months.

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Ben Judge
Ben Judge

Ben studied modern languages at London University's Queen Mary College. After dabbling unhappily in local government finance for a while, he went to work for The Scotsman newspaper in Edinburgh. The launch of the paper's website, scotsman.com, in the early years of the dotcom craze, saw Ben move online to manage the Business and Motors channels before becoming deputy editor with responsibility for all aspects of online production for The Scotsman, Scotland on Sunday and the Edinburgh Evening News websites, along with the papers' Edinburgh Festivals website.

Ben joined MoneyWeek as website editor in 2008, just as the Great Financial Crisis was brewing. He has written extensively for the website and magazine, with a particular emphasis on alternative finance and fintech, including blockchain and bitcoin. 

As an early adopter of bitcoin, Ben bought when the price was under $200, but went on to spend it all on foolish fripperies.

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