Money makers: selling fashion through social media

Struggling to pay off her mortgage, Alice Hall started selling fashion, advertising solely using social media.

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Alice Hall started selling fashion to pay off her mortgage

Five years ago, teaching assistant Alice Hall was strugglingto pay her mortgage, despite having three jobs. To help paythe bills she bought a £90 pack of eight dresses and then soldthem on eBay for £240. Her mother, Julie Blackie, advised herto reinvest the money, and she did. Eventually, when Hall's30-minute lunch breaks became too short to dispatch all thecustomers' orders from the local post office, mother anddaughter decided to focus on the business.In its first financial year, Pink Boutique turned over £500,000.

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Alice grew up in Stockholm and studied at the University of the Arts London, where she gained a first-class BA in Journalism. She has written for several publications in Stockholm and London, and joined MoneyWeek in 2017.