Three bets on China’s consumers

Professional investor Charlie Awdry picks three stocks that should profit from the rise of consumerism in China.

Each week, aprofessional investor tells us where he'd put his money. This week:Charlie Awdry, Henderson China Opportunities.

Our strategy for investing in China is simple. We look for unexpected earnings growth and have a preference for companies with strong franchises and sustainable barriers to entry that allow them to fend off competition and generate stronger-than-expected profitability. We typically invest in firms with great products driven by superior research and development and strong brands that give pricing power and generate customer loyalty. The rise of consumerism is the foundation of the case for investing in Chinese stocks, driven by increasing urbanisation, rising incomes and wealth and a generation-by-generation change in consumer patterns. Today's under-30s in China are totally different consumers from their parents.

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Charlie Awdry is fund manager of the Henderson China Opportunities Fund.