Money makers: The hippy cashing in on the vegan craze

Veganism was a hippy, counterculture movement when Bob Goldberg started out. Not so anymore, says Chris Carter.

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Bob Goldberg has come a long way since first sellingvegetarian food out of the Los Angeles caf he ran with threefriends in 1970. Back then, being a vegetarian was seen as ahippy, counterculture move, says the BBC's Regan Morris.Not so anymore.

Today, the 71-year-old presides over FollowYour Heart, the vegan food company he set up, which is oncourse to turn over between $40m and $50m this year. Thefirm makes, sells and distributes millions of jars of its egg-freemayonnaise, called Vegenaise, along with vegan cheeses,and a host of other vegan and gluten-free produce. Despiteturning over millions, Goldberg has stayed true to his roots.

"His founding ideals also included not spending half mylife on an airplane', so opening dozens of other shops wasnot going to be on the agenda," says Morris. Wholesalingstill forms the backbone of the business, which employs 225people and sells its products to 17 countries outside America,including Britain. For now, Goldberg, who believes companiesshould be given time to grow, isn't interested in cashing inoff the back of the vegan craze, despite frequent offers fromventure capitalists. "It's very difficult for companies to growand maintain their values," he says.

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In from the code

When the 12-year-old James Proud started receiving envelopes of money sent to his home in Sutton, south London, his parents feared he was selling drugs, says Nick Rufford in The Sunday Times. It wasn't coke, he assured them, but code. Proud had taught himself programming, and by the time he was 17, he had created his first website, GigLocator later sold to American music entrepreneur Peter Shapiro for $1m.

Still aged only 25, Proud has based his latest venture, Hello, in the hip San Francisco district of Mission, where he has been signing up some of the best brains in Silicon Valley, such as Jon Rubinstein, who earned the moniker the Podfather from his work on Apple's iMac and iPod. Proud's newest product is a £149 bedside orb called Sense. Two wireless coin-sized sensors attach to your pillow allowing the orb to inform you on how you are sleeping, and advise you on whether your room is too hot, cold or noisy.

Proud has received backing from tech stars such as David Marcus, former head of PayPal, Dan Rose of Facebook, Hugo Barra of Xiaomi, and Spotify's Shakil Khan, along with $2.4m raised on business start-up website Kickstarter. Only time will tell if those investors "have backed a useful addition to our lives", says Rufford, "or merely another toy for restless hipsters".

The grapevine app

Kathleen Stetson, the founder of "what's on" app Trill, is about as far away from your stereotypical Silicon Valley tech entrepreneur as you can get, says Christina Wallace on Forbes.com. For starters, she has a master of music degree in opera performance, and a master of science degree in architectural acoustics, as well as the more usual MBA. So, it's safe to say she knows a thing or two about live music.

It was while studying for her MBA at the Massachusetts Institute of Technology that Stetson set out to "make a difference in the arts industry", as she puts it. "I knew that meant starting a company to further the arts industry through technology." Stetson co-founded Hacking Arts, America's "first festival and hackathon exploring the intersection of arts, technology, and entrepreneurship", now in its fourth year, says Wallace.

Then she created Trill, an app that collates what's on in cities such as Los Angeles, New York and Boston. "When it comes down to it, people take action and spend their limited time at an arts event because they heard from their friends that it was awesome", Stetson tells Wallace. "Trill just makes it easier for friends to share their arts experiences with each other We can't wait to expand to other cities soon."

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(Image credit: 2012 Samir Hussein)

The MoneyWeek audit: George Michael

How did he start out?

George Michael, the genre-defining singer-songwriter who died on Christmas Day, was born Georgios Kyriacos Panayiotou to an English dancer mother and a Greek-Cypriot restaurateur father in East Finchley, north London, in 1963. On his first day at Bushey Meads School, aged 11, he met his future co-star Andrew Ridgeley. The two formed their first band, The Executive, in 1979, inspired by the ska revival then in fashion. They reformed as pop-dance duo Wham! in 1981.

What was his big break?

The first Wham! album, Fantastic, went to number one in the British charts in 1983. Wham! repeated the feat the following year with Make It Big, which featured hits Wake Me Up Before You Go-Go, Freedom and Careless Whisper. The duo disbanded in 1985 and Michael's subsequent solo career was marked by mixed success, with the notable exception of the album Faith in 1987, which sold 20 million copies worldwide. A dispute with his record label, Sony, that ended in Michael suing the firm for "restraint of trade", backfired in 1994 when the court found in Sony's favour. Michael was forced to pay £3m in costs.

How much money did he earn?

The following years were more notable for minor scandals, such as arrests for drug possession, than new music: his last album, Patience, was released in 2004. But between 2006 and 2008, Michael still made an estimated £48.5m from touring. In 2007, he earned $3m from performing at a Russian billionaire's New Year's Eve party and also charged retailer Philip Green £1.5m to sing at his 55th birthday party the same year. His estate is estimated to be worth £105m, including properties in Britain, Los Angeles and a £3.5m beach house in Sydney. After his death, it emerged that he had been a generous philanthropist, quietly giving many millions to charities.

Chris Carter

Chris Carter spent three glorious years reading English literature on the beautiful Welsh coast at Aberystwyth University. Graduating in 2005, he left for the University of York to specialise in Renaissance literature for his MA, before returning to his native Twickenham, in southwest London. He joined a Richmond-based recruitment company, where he worked with several clients, including the Queen’s bank, Coutts, as well as the super luxury, Dorchester-owned Coworth Park country house hotel, near Ascot in Berkshire.

Then, in 2011, Chris joined MoneyWeek. Initially working as part of the website production team, Chris soon rose to the lofty heights of wealth editor, overseeing MoneyWeek’s Spending It lifestyle section. Chris travels the globe in pursuit of his work, soaking up the local culture and sampling the very finest in cuisine, hotels and resorts for the magazine’s discerning readership. He also enjoys writing his fortnightly page on collectables, delving into the fascinating world of auctions and art, classic cars, coins, watches, wine and whisky investing.

You can follow Chris on Instagram.