Money makers: Sweating with Kayla

Kayla Itsines is leading the way in the craze for hyper-toned tums, says Chris Carter. And she's made a £28m fortune along the way.

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Kayla Itsines has more followers than Gwyneth Paltrow on Instagram
(Image credit: Copyright (c) 2014 Rex Features. No use without permission.)

When it comes to looking good, fit is the new thin. The "thigh gap" is out and the "ab crack" is in. For the uninitiated, the ab crack is the vertical line down the middle of a hyper-toned tum. It's also what earned Kayla Itsines a £28m fortune and made her the youngest debutante in Australia's Business Review Weekly Rich List, alongside her bodybuilder fianc Tobi Pearce, who is the chief executive of their business, the Bikini Body Training Company.

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Chris Carter
Wealth Editor, MoneyWeek

Chris Carter spent three glorious years reading English literature on the beautiful Welsh coast at Aberystwyth University. Graduating in 2005, he left for the University of York to specialise in Renaissance literature for his MA, before returning to his native Twickenham, in southwest London. He joined a Richmond-based recruitment company, where he worked with several clients, including the Queen’s bank, Coutts, as well as the super luxury, Dorchester-owned Coworth Park country house hotel, near Ascot in Berkshire.

Then, in 2011, Chris joined MoneyWeek. Initially working as part of the website production team, Chris soon rose to the lofty heights of wealth editor, overseeing MoneyWeek’s Spending It lifestyle section. Chris travels the globe in pursuit of his work, soaking up the local culture and sampling the very finest in cuisine, hotels and resorts for the magazine’s discerning readership. He also enjoys writing his fortnightly page on collectables, delving into the fascinating world of auctions and art, classic cars, coins, watches, wine and whisky investing.

You can follow Chris on Instagram.