Money makers: Getting it right with rye whiskey

After years of searching for success, Raj Bhakta finally found it when he started making rye whiskey, says Alex Williams.

811_MM-1200

Raj Bhakta found success at rye whiskey brand, WhistlePig

Raj Bhakta is used to falling on his face, says Businessweek.After being fired from the US version of The Apprentice,he ran for Congress as a Republican in Pennsylvania. Hiscampaign included an advertisement about border securityin which he crossed the Rio Grande on an elephant in frontof a Mexican guitar band. He lost the election, resoundingly.But his latest venture, WhistlePig, a rye whiskey bottlingcompany, has proved a success.

Subscribe to MoneyWeek

Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE

Get 6 issues free
https://cdn.mos.cms.futurecdn.net/flexiimages/mw70aro6gl1676370748.jpg

Sign up to Money Morning

Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter

Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter

Sign up