Jet.com set to undercut Amazon

A new start-up, Jet.com, is taking on the world’s biggest Internet retailer in the battle to deliver ever-cheaper products online.

A new start-up is taking on the world's biggest Internet retailer in the battle to deliver ever-cheaper products online.

Amazon is undercutting everyone, from local bookshops to your DIY store. After a food distribution deal it signed with supermarket Morrisons in February, Amazon may even outmuscle the supermarket industry. But what if somebody undercuts Amazon?

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