The Daily Mail and General Trust (DMGT), the owner of the Daily Mail, is considering a bid for ailing search engine Yahoo. Yahoo has been left behind by the current dotcom boom. Its revenue is falling: advertisers are pumping money into online advertising, but most of it is going to Facebook and Google. The firm is valued at $35bn, but $29bn of that is due to the value of its shareholding in Alibaba, the Chinese e-commerce site.
Now, following a failed attempt to break up its business, it has put itself up for sale. It's an odd sales process, says Matt Levine on Bloomberg Yahoo is taking a "choose-your-own-adventure" approach, inviting bidders to pitch for any part of its business. Its complex cross-holdings in Alibaba and Yahoo Japan have turned the company into a puzzle, which it hopes bidders including Time and dating app Tinder will solve.
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