Making the most of regular saving accounts

Banks know that eye-catching time-limited rates are a good way of signing up customers. But as Sarah Moore explains, it can pay to switch.

The British public's apathy when it comes to changing bank accounts means that banks can hold onto many of their customers regardless of what they offer them. Hence the popularity of regular savings accounts, which offer a high rate of interest for a limited period of time.

Banks know that these eye-catching rates are a good way of signing up customers, many of whom will let their savings go the way of a discounted Netflix subscription or gym membership you set it up with the intention of reassessing when the special offer ends, but never get round to it and find yourself years down the line with something that's no longer what you need.

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Sarah is MoneyWeek's investment editor. She graduated from the University of Southampton with a BA in English and History, before going on to complete a graduate diploma in law at the College of Law in Guildford. She joined MoneyWeek in 2014 and writes on funds, personal finance, pensions and property.