The 12 worst investments of 2014, #10: Mattel

Mattel's share price plunged 36% in 2014 as sales of its Barbie and Fisher-Price brands plunged, and a 20 year partnership with Disney bit the dust.

141226-barbie

Sales of Mattel's Barbie plunged in 2014, and a 20 year partnership with Disneyended

Decline in2014: -36%

See all 12of 2014's worst investments here

What happened?

Frozen

Who are the losers?

Who are the winners?

What have we learned?

See all 12of 2014's worst investments here

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