27 November 1924: Macy’s first Thanksgiving Day parade

On this day in 1924, New York department store Macy's held its first Thanksgiving Day parade. It would soon become a city institution, kicking off the run-up to Christmas.

Snoopy balloon at Macy's Thanksgiving Day Parade
Snoopy is the character most associated with the parade
(Image credit: © KENA BETANCUR/AFP via Getty Images)

For millions of Americans, watching the Macy's Thanksgiving Day parade is as traditional as eating candied yams and pumpkin pie. Its origins go back to 1924, when the first parade was held. But back then, it was feted as the Macy's Christmas parade, and like today, it heralded the beginning of the festive season.

In 1927, the animals were given the day off when the first giant floating balloons appeared – a hallmark of the celebrations to the present day. A giant Felix The Cat, made by Goodyear, floated above the cheering crowds. Past balloons have included Mickey Mouse in 1934, Popeye in 1957 and Betty Boop in 1985. Snoopy, sometimes accompanied by Woodstock, has made numerous appearances over the years and is perhaps the character most closely associated with the Macy's Thanksgiving Day Parade.

MoneyWeek

Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE

Get 6 issues free
https://cdn.mos.cms.futurecdn.net/flexiimages/mw70aro6gl1676370748.jpg

Sign up to Money Morning

Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter

Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter

Sign up

These days, it takes about a year to design, model and build the balloons. Then all the balloons are brought together for “balloonfest”, when they are given a final test flight before the big day.

Chris Carter
Wealth Editor, MoneyWeek