27 November 1924: Macy’s first Thanksgiving Day parade

On this day in 1924, New York department store Macy's held its first Thanksgiving Day parade. It would soon become a city institution, kicking off the run-up to Christmas.

Snoopy balloon at Macy's Thanksgiving Day Parade
Snoopy is the character most associated with the parade
(Image credit: © KENA BETANCUR/AFP via Getty Images)

For millions of Americans, watching the Macy's Thanksgiving Day parade is as traditional as eating candied yams and pumpkin pie. Its origins go back to 1924, when the first parade was held. But back then, it was feted as the Macy's Christmas parade, and like today, it heralded the beginning of the festive season.

In the 1920s, Macy's department store in New York employed many first-generation immigrants to the United States. They wanted to show their new-found love for all things American with an extravaganza rooted in European traditions. On Thanksgiving Thursday 1924, the first parade featured colourful horse-drawn floats, marching bands and elephants from the Central Park zoo.

In 1927, the animals were given the day off when the first giant floating balloons appeared – a hallmark of the celebrations to the present day. A giant Felix The Cat, made by Goodyear, floated above the cheering crowds. Past balloons have included Mickey Mouse in 1934, Popeye in 1957 and Betty Boop in 1985. Snoopy, sometimes accompanied by Woodstock, has made numerous appearances over the years and is perhaps the character most closely associated with the Macy's Thanksgiving Day Parade.

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These days, it takes about a year to design, model and build the balloons. Then all the balloons are brought together for “balloonfest”, when they are given a final test flight before the big day.

Chris Carter

Chris Carter spent three glorious years reading English literature on the beautiful Welsh coast at Aberystwyth University. Graduating in 2005, he left for the University of York to specialise in Renaissance literature for his MA, before returning to his native Twickenham, in southwest London. He joined a Richmond-based recruitment company, where he worked with several clients, including the Queen’s bank, Coutts, as well as the super luxury, Dorchester-owned Coworth Park country house hotel, near Ascot in Berkshire.

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