How to negotiate house prices in a downturn

We may be facing a property slowdown, but there are always people who need to sell and those willing to buy. We look at how sellers can best market their homes, and how buyers can take advantage of falling confidence.

There's little doubt that we are now facing a property slowdown, and in all likelihood a crash. House prices fell in the final three months of last year, Halifax figures show, and are likely to continue doing so in 2008. But while renting is probably the best thing you could be doing right now, there will always be those who need to sell their house and others willing to buy, even in the worst market conditions. So how can sellers market their homes in a downturn, and how can buyers take advantage as confidence falls?

Can freebies sell your home?

Subscribe to MoneyWeek

Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE

Get 6 issues free
https://cdn.mos.cms.futurecdn.net/flexiimages/mw70aro6gl1676370748.jpg

Sign up to Money Morning

Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter

Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter

Sign up
Ruth Jackson-Kirby

Ruth Jackson-Kirby is a freelance personal finance journalist with 17 years’ experience, writing about everything from savings accounts and credit cards to pensions, property and pet insurance.

Ruth started her career at MoneyWeek after graduating with an MA from the University of St Andrews, and she continues to contribute regular articles to our personal finance section. After leaving MoneyWeek she went on to become deputy editor of Moneywise before becoming a freelance journalist.

Ruth writes regularly for national publications including The Sunday Times, The Times, The Mail on Sunday and Good Housekeeping, among many other titles both online and offline.