Simon Cowell's 'orgy of self-obsession'

Simon Cowell's 50th birthday bash gives us a gruesome insight into his narcissism. But at least the food sounded good.

I like Simon Cowell, although it's hard to say why. He's not especially funny or eloquent, but he's very watchable and he can spot talent when he sees and hears it (a rare gift). The X Factor would be nothing without him.

But I hadn't realised how narcissistic he is. Perhaps you have to be, if it's your job to be famous, but his 50th birthday bash sounded gruesome: waiters wearing Simon Cowell masks, tablecloths featuring his silhouette printed on the fabric, a giant image of Simon Cowell projected 60ft high across the Palladian frontage of the Hertfordshire mansion where the party took place, even a video film of famous people singing his praises running continuously in the loos.

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