How a cement mixer churned out £24m

With all the media attention given to the issue, it's hard to remember that just 10 years ago healthy eating was of little interest to the UK public and it was hard to find a wholesome alternative to chocolate bars. Here's how Eat Natural co-founder Praveen Vijh exploited that gap in the market, with a little help from a cement mixer.

These days one can barely turn on the TV without seeing the likes of Jamie Oliver or Dr Gillian McKeith exhorting us to change our diets so it's hard to remember that healthy eating was once of little interest to the UK public. But as Eat Natural co-founder Praveen Vijh points out, just ten years ago there was "a real lack of things that were an alternative to chocolate bars". Spotting a gap in the market, Vijh, along with friends Preet Grewal and Bill Porter, believed they could "find something that was really good for you and just as indulgent as a chocolate bar".

Eat Natural: starting out

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Jody Clarke

Jody studied at the University of Limerick and was a senior writer for MoneyWeek. Jody is experienced in interviewing, for example digging into the lives of an ex-M15 agent and quirky business owners who have made millions. Jody’s other areas of expertise include advice on funds, stocks and house prices.