Lee Ginsberg, finance director at Domino's Pizza, has forked out £185,000 for a slice of the pizza delivery firm, but a discretionary trust has offloaded 2.5m shares.
The shares have rallied by over a third since the start of 2009, but that didn't put off Ginsberg, who bought 88,000 shares for 210p each.
But H S Real LLC, a company owned by a discretionary trust for the adult children of non-executive vice chairman Colin Halpern and Gail Halpern, pocketed £5m from the sale of 2.5m shares, also at 210p a piece.
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Earlier, Domino's posted tasty full-year figures, raised dividends by 34% and said it could create a further 1,500 jobs this year.
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It has also had "an exceptional start to 2009" with like-for-like sales for the first six weeks up 15% versus 11% in 2008. "While we are delighted with this performance, we face some very tough comparatives and an unpredictable economic environment," it said.
Pre-tax profit for the year to December rose to £22.1m from £18.5m in 2007, while like-for-like sales in 450 mature stores rose 10%. Sales increased to £135.9m from £114.8m.
Top Director Buys
Value: £184,800
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Value: £19,000
Value: £18,600
Value: £15,008
Top Director Sells
Value: £5,250,000
Value: £40,364
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Value: £25,525
