Northumbrian Water's managing director John Cuthbert topped up his stake in the utility group today, spending more than £100,000 on shares.
He bought 50,000 at 218.25p a time and now has 237,221.
Meanwhile, the wife of finance director Chris Green bought 30,000 shares meaning that Green and 'connected persons' now have 157,679.
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While water companies are generally seen as defensive during downturns, Northumbrian, which provides water for 2.6m people in the the north east of England and 1.7m in the south east, has seen its share price struggle recently.
Earlier this month, it predicted that second half revenues would be down by about £4m from the first half.
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