Ocado non-executive director Jorn Rausing has been on a big shopping spree, spending more than £17m on shares in the grocery deliverer.
He took 16.6m at between about 97p and 118p a time and now has 62.7m, which is about 11.24% of the company.
Rausing joined the board of Ocado when the investment group he is attached to, Apple Trust, made an initial investment in Ocado in 2003.
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He is a member of the Swedish Rausing family, which made a fortune by developing Tetra Pak milk cartons. He is head of mergers and acquisitions for Tetra Laval, the packaging company.
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Shares in Ocado fell sharply last week on news that its main rival in the grocery delivery market, the supermarket Tesco, is to launch a major price cutting offensive to tempt cash-strapped customers.
Earlier this month, Ocado said it saw sales increase by almost one-fifth in the first two-thirds of its financial year, despite continuing capacity constraints at its Hatfield depot.
Gross sales in the 36 weeks to August 7th hit £444.6m, up 19.5% from £372.2m in the equivalent period in 2010.
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