Safestore's chief executive Peter Gowers has made his first deposit since joining the self storage company in February, spending more than £100,000.
He took 100,000 shares at 105p a time.
Gowers is a former chief executive of Holiday Inn owner InterContinental Hotels Group's Asia Pacific division.
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Safestore last month revealed a 5.4% increase in third quarter revenue but it remains cautious about the fragile economic conditions and the potential impact on consumer confidence.
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The group said it was likely to see higher levels of vacancies over the next two quarters following strong occupancy growth in the third quarter.
Revenue for the quarter ended 31 July 2011 was £24.1m, up 5.4% over the same quarter in 2010 and up 7.3% from the second quarter.
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TVC Holdings (TVCH)
Director name: Mr Shane Reihill
Amount purchased: 725,000 @ 60.80p
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Director name: Mr Peter Gowers
Amount purchased: 100,000 @ 105.00p
Value: £105,000
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