Frank Meysman has purchased shares in troubled travel company Thomas Cook, the firm he is soon to take charge of.
The Belgium national bought 100,000 shares at 39.09p each for a total of £39,090.
Meysman, 59, was recently announced as the firm's new chairman, and will take over from Michael Beckett when he retires at the end of the year.
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The businessman has most recently occupied the role of executive vice-president of food group Sara Lee. He has also held executive positions at numerous global brand companies, such as household products group Procter & Gamble, and has been a non-executive director, including chairman, of a number of public and private international companies.
When his new role was announced, Meysman said: "The group currently faces a number of significant challenges, but in the medium to longer-term we will be well positioned to build shareholder value on the back of premium brands and a fine heritage in the UK as well as internationally."
Thomas Cook, which has seen its share price fall 77.99% in the past year, recently binned its dividend after reporting that September had been a more challenging month than July and August.
Meysman's purchase marks his confidence in the firm, which has issued three profit warnings this year.
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