Pearson boss stocks up

A round-up of the biggest director deals today so far.

Marjorie Scardino, Chief Executive of Financial Times publisher Pearson, has marked her fifteenth anniversary in the role with the purchase of 374 American Depository Receipts (ADRs).

ADRs represent the ownership of shares in a non-US company. The purchase was made as part the firm's employee stock purchase plan, which gives employees the opportunity to purchase ordinary shares in Pearson at a discount.

According to the stock exchange statement, Scardino paid $16.04 per share.

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Earlier this week analysts at broker Credit Suisse raised their price target on Pearson by 9% to 1,175p, saying the publisher remains their, "preferred long-term Professional Publisher for quality."

The positive comments are partly the result of the fact Pearson shares, which are up 20% in the past year, are now trading at a 5% premium to the sector average, and at 14.2 times the estimated price-to-earnings multiple for 2012.

Last month the group proposed the sale of its 50% stake in FTSE International for £450m, and proposed to acquire Global Education in China for $155m. Soon after Scardino, 64, sold a total of £572,752-worth of shares in the firm.

Top Director Buys

Conygar Investment Company (CIC)

Director name: Mr Robert T E Ware

Amount purchased: 500,000 @ 96.00p

Value: £480,000

Conygar Investment Company (CIC)

Director name: Mr Peter A Batchelor

Amount purchased: 240,000 @ 96.00p

Value: £230,400

Conygar Investment Company (CIC)

Director name: Mr Preston Rabl

Amount purchased: 140,000 @ 96.00p

Value: £134,400

Conygar Investment Company (CIC)

Director name: Mr Steven Mark Vaughan

Amount purchased: 120,000 @ 96.00p

Value: £115,200

Renew Holdings (RNWH)

Director name: Mr Brian May

Amount purchased: 100,000 @ 72.00p

Value: £72,000

Swallowfield (SWL)

Director name: Mr Martin Hagen

Amount purchased: 18,500 @ 76.83p

Value: £14,214

Standard Life (SL.)

Director name: Mr John Paynter

Amount purchased: 7,985 @ 203.50p

Value: £16,249

Wessex Exploration (WSX)

Director name: Mr David Bramhill

Amount purchased: 300,000 @ 5.15p

Value: £15,450

Anglo American (AAL)

Director name: Dr Dr Mamphela Ramphele

Amount purchased: 598 @ 2,319.45p

Value: £13,870

Anglo American (AAL)

Director name: Mr Phuthuma F. Nhleko

Amount purchased: 597 @ 2,319.45p

Value: £13,847

Top Director Sells

Imagination Technologies Group (IMG)

Director name: Mr Geoff S Shingles

Amount sold: 25,000 @ 565.73p

Value: £141,432

Betfair Group (BET)

Director name: Mr Martin J. Cruddace

Amount sold: 16,000 @ 813.00p

Value: £130,080

Imagination Technologies Group (IMG)

Director name: Mr David Hurst-Brown

Amount sold: 20,000 @ 572.75p

Value: £114,550

Betfair Group (BET)

Director name: Mr Martin J. Cruddace

Amount sold: 6,000 @ 812.50p

Value: £48,750

Betfair Group (BET)

Director name: Mr Martin J. Cruddace

Amount sold: 4,463 @ 812.50p

Value: £36,262

News Corp. 'A' Shares (NCRA)

Director name: Mr Jose Maria Aznar

Amount sold: 1,164 @ $18.35

Value: $21,359

News Corp. 'A' Shares (NCRA)

Director name: Mr Sir Rod Eddington

Amount sold: 1,164 @ $18.35

Value: $21,359

News Corp. 'A' Shares (NCRA)

Director name: Mr Viet Dinh

Amount sold: 1,164 @ $18.35

Value: $21,359

News Corp. 'A' Shares (NCRA)

Director name: Mr Peter Barnes

Amount sold: 1,164 @ $18.35

Value: $21,359

News Corp. 'A' Shares (NCRA)

Director name: Mr John L Thornton

Amount sold: 1,164 @ $18.35

Value: $21,359