Yell owner hibu may get rate cap reprieve

Hibu, the owners of the Yellow Pages and Yell directory service, has welcomed news that regulatory restrictions on its business are to be reviewed.

hibu was formerly known as Yell Group which collapsed in value after gearing up too much prior to the credit crunch.

In 2007 the firm gave undertakings to the Competition Commission over the way it operated, in particular, agreeing to a cap on its advertising rates as it was seen to be in a dominant market position.

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The rise of alternative directory and advertising services like Google has led to the Office for Fair Trading recommending those undertaking are reviewed.

This is great news for hibu, which may now be allowed to charge what it wants for its services.

The shares had gained 5.5% by 9:18

BS