Just as a shark has to keep moving or die, so it seems advertising agency WPP has to do an acquisition or its chief executive, Sir Martin Sorrell, ceases to exist.
As acquisitions go, the latest - a purchase of a minority stake in mobile device based consumer insight company, Lumi Technologies - is on the small side, but it continues WPP's strategy of investing in early stage ventures in fast growing markets and sectors.
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What is Rachel Reeves’s plan for growth?The UK’s modern industrial strategy was published this week. How does chancellor Rachel Reeves hope it will grow the UK economy, and how successful will it be?
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