WPP snaps up digital agency KKLD

WPP, the highly acquisitive media and advertising giant led by frontman Sir Martin Sorrell, has bought Germany-based digital agency, KKLD, as it attempts to expand its footprint further in digital media.

KKLD, bought by WPP's German marketing services network Commarco for an undisclosed sum, will form part of WPP's digital division which generated $4.8bn in revenues in 2011, around 30% of group sales.

The acquired business specialises in brand and digital communication strategies, creative solutions, eCommerce and social media. While based in Berlin, KKLD employs 30 peoples in its offices in Germany in New York. Its clients include BMW, MINI, Baume and Mercier, Bayer and Swarovski.

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"This investment continues WPP's strategy of developing its services in fast-growing and important markets and sectors and strengthening its capabilities in digital media," WPP said.

BC