WPP, the highly acquisitive media and advertising giant led by frontman Sir Martin Sorrell, has bought Germany-based digital agency, KKLD, as it attempts to expand its footprint further in digital media.
KKLD, bought by WPP's German marketing services network Commarco for an undisclosed sum, will form part of WPP's digital division which generated $4.8bn in revenues in 2011, around 30% of group sales.
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"This investment continues WPP's strategy of developing its services in fast-growing and important markets and sectors and strengthening its capabilities in digital media," WPP said.
BC
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