WPP snaps up digital agency KKLD
WPP, the highly acquisitive media and advertising giant led by frontman Sir Martin Sorrell, has bought Germany-based digital agency, KKLD, as it attempts to expand its footprint further in digital media.
WPP, the highly acquisitive media and advertising giant led by frontman Sir Martin Sorrell, has bought Germany-based digital agency, KKLD, as it attempts to expand its footprint further in digital media.
KKLD, bought by WPP's German marketing services network Commarco for an undisclosed sum, will form part of WPP's digital division which generated $4.8bn in revenues in 2011, around 30% of group sales.
The acquired business specialises in brand and digital communication strategies, creative solutions, eCommerce and social media. While based in Berlin, KKLD employs 30 peoples in its offices in Germany in New York. Its clients include BMW, MINI, Baume and Mercier, Bayer and Swarovski.
Subscribe to MoneyWeek
Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE
Sign up to Money Morning
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
"This investment continues WPP's strategy of developing its services in fast-growing and important markets and sectors and strengthening its capabilities in digital media," WPP said.
BC
-
FTSE 100 hits record highs – why is it rising and will we see more gains?
Advice UK equities have been described as unloved for a long time but as the FTSE 100 hits new highs, we explain if now is the time to buy British.
By Marc Shoffman Published
-
How to invest in copper
It may be time to invest in copper as the red metal appears poised for a big jump. Dominic Frisby looks at what should investors should buy
By Dominic Frisby Published