WPP looks to the future with Fortune Cookie

WPP, the highly acquisitive media and advertising giant led by frontman Sir Martin Sorrell, has announced that Possible Worldwide, its interactive marketing agency, has acquired a majority stake in Fortune Cookie, a full service digital marketing services agency.

Fortune, which specialises in providing design and build, mobile and tablet apps and site development, online marketing services and digital strategy, will combine its business with that of Possible Worldwide in the UK to provide an enhanced service offering to its global clients.

Fortune's consolidated revenues for the year ended August 31st 2011 were around £9.4m, with gross assets at the same date of around £2.8m.

Try 6 free issues of MoneyWeek today

Get unparalleled financial insight, analysis and expert opinion you can profit from.

Start your trial

Sign up for MoneyWeek’s free twice-daily newsletter.

Join more than 165,000 subscribers and keep yourself informed with latest financial news, insights and expert analysis to help you understand what really matters when it comes to your finances.

Join more than 165,000 subscribers and keep yourself informed with latest financial news, insights and expert analysis to help you understand what really matters when it comes to your finances.

Sign up

The agency, which employs over 190 people, is headquartered in London with operations in Poland, the Netherlands, US and Australia.

"This investment continues WPP's strategy of developing its services in fast-growing and important markets and sectors and strengthening its capabilities in digital media," WPP said in a statement.

NR