WPP invests in Jordanian marketing communications firm

Media giant WPP has purchased a majority stake in a newly incorporated Jordanian company which will acquire the assets of marketing communications firm IDEA.

Media giant WPP has purchased a majority stake in a newly incorporated Jordanian company which will acquire the assets of marketing communications firm IDEA.

JWT, WPP's advertising and communications division, has been an affiliate with IDEA for the last seven years. After WPP buys a 51% interest in the new company, IDEA will then be renamed JWT Jordan. No financial information regarding to acquisition was given.

Subscribe to MoneyWeek

Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE

Get 6 issues free
https://cdn.mos.cms.futurecdn.net/flexiimages/mw70aro6gl1676370748.jpg

Sign up to Money Morning

Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter

Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter

Sign up
MoneyWeek

MoneyWeek is written by a team of experienced and award-winning journalists, plus expert columnists. As well as daily digital news and features, MoneyWeek also publishes a weekly magazine, covering investing and personal finance. From share tips, pensions, gold to practical investment tips - we provide a round-up to help you make money and keep it.