WPP expands Chinese communications network

published 23 October 2012

Grey Group, the global communications network of Sir Martin Sorrell's advertising and media giant WPP, is to buy a majority stake in the Chinese communications agency, ArtM Communications.

ArtM was founded in 1999 and has offices in Beijing, Shanghai, Shenzen and Guangzhou. Employing around 180 people and with a client portfolio including Intel, Microsoft, TCL and China Mobile, the company provides advertising, branding, digital marketing, public relations, events, retail marketing, merchandising and channel promotion.

"This investment continues WPP's strategy of developing its services in fast-growing and important markets and sectors. Greater China - a region WPP has been committed to for over 20 years - remains one of the fastest growth markets for the company, currently WPP's third largest market with revenues of $1.3bn," WPP said.