Ever-growing advertising behemoth, WPP, said it has bought the film research firm First Movies for an undisclosed sum.
The purchase was made by WPP's communications subsidiary Penn Schoen Berland.
First Movies undertakes research for many of the world's major film studios, independent distributors, production companies and industry affiliates, WPP said.
Subscribe to MoneyWeek
Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE
Sign up to Money Morning
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
It undertakes events like test screenings to gauge audience reactions to new films and clients include Disney, Paramount, Sony Pictures and 20th Century Fox.
"First Movies' capabilities will complement Penn Schoen Berland's existing media and entertainment practice by giving it a bigger footprint and an increased capability to service its clients' global research needs," WPP said in a statement.
"This acquisition continues WPP's strategy of investing in important and fast-growing markets and sectors."
-
Who is the richest person in the world?The top five richest people in the world have a combined net worth of $825 billion. Who takes the crown for the richest person in the world?
-
Top 10 stocks with highest growth over past decade - from Nvidia, Microsoft to Netflix, which companies made you the most money?
We reveal the 10 global companies with the biggest returns since 2013. One firm has posted an astonishing 9,870% return, meaning a £1,000 investment would now be worth almost £82,000.
