WPP acquires majority stake in Acceleration

Media giant WPP has made perhaps the least surprising announcement of the month by unveiling yet another acquisition, this time a majority stake in Acceleration Holdings in Guernsey and Acceleration eMarketing in South Africa, the holding companies of Acceleration, a marketing technology solutions group.

Media giant WPP has made perhaps the least surprising announcement of the month by unveiling yet another acquisition, this time a majority stake in Acceleration Holdings in Guernsey and Acceleration eMarketing in South Africa, the holding companies of Acceleration, a marketing technology solutions group.

Acceleration, which employs 148 'marketing technologist', helps its clients architect, implement and orchestrate digital marketing and publishing technologies to enhance their digital business initiatives.

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