Transense Technologies, which makes sensor equipment for the transport market, says Michelin will be using its probes during the London 2012 Olympics.
The so called iProbe+, made by Transense's Translogik division, collects tyre pressure and temperature date and then transmits it wirelessly.
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During the 2012 Olympics Michelin is to showcase the technology on London buses.
Graham Storey, the Chief Executive of Transense, commented: "We are delighted Michelin is using Translogik's innovative new iProbe+ tool in this very high profile safety initiative to promote its new 'communicating' tyre tracking system."
Transense shares had risen 12% by 10:58.
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