Business data consultancy Ebiquity has bought advertising auditing firm FirmDecisions in a deal that could be worth up to seven million pounds.
FirmDecisions is being acquired for an upfront cost of £1m which is being paid from Ebiquity's existing banking facilities. That figure could rise to £7m, depending on the performance of the FirmDecisions business in the three financial years ending April 30th, 2014.
Subscribe to MoneyWeek
Subscribe to MoneyWeek today and get your first six magazine issues absolutely FREE
Sign up to Money Morning
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
Don't miss the latest investment and personal finances news, market analysis, plus money-saving tips with our free twice-daily newsletter
The company is being acquired from its current and previous managers, including Stephen Broderick, one of the founders, who will remain as Chief Executive.
FirmDecisions' unaudited revenue for the year ended June 30th was approximately £2m and it generated an operating profit before highlighted items of approximately £0.3m. The company employs approximately 20 people.
BS
-
Sachin Dev Duggal's Builder.ai – the first big AI bustSachin Dev Duggal's Builder.ai start-up claimed it could use artificial intelligence to build apps. Its revenues turned out to be equally artificial
-
How Trump's dog deals will damage global trade with the USOpinion Some commentators are hailing Trump’s trading savvy. Are they right?
