Domino's Pizza moves to become big Swiss cheese

Pizza delivery outfit Domino's Pizza is to acquire the master franchise and 12 outlets of the Domino's brand in Switzerland, Liechtenstein and Luxembourg.

Pizza delivery outfit Domino's Pizza is to acquire the master franchise and 12 outlets of the Domino's brand in Switzerland, Liechtenstein and Luxembourg.

The British outfit, which already owns seven international franchises, says it is looking to cash in on the affluent Swiss market's high internet penetration, a growing channel for orders.

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