Barr and Britvic cocktail finally mixed

J20 and Irn-Bru sounds like a disgusting combination and hopefully J20 maker Britvic and Irn-Bru maker AG Barr won't market a cocktail of the pair now the two giants of the UK soft drinks industry have agreed on a merger.

J20 and Irn-Bru sounds like a disgusting combination and hopefully J20 maker Britvic and Irn-Bru maker AG Barr won't market a cocktail of the pair now the two giants of the UK soft drinks industry have agreed on a merger.

Under the terms of the merger, which has been brewing for at least two months, Britvic shareholders will receive 0.816 AG Barr shares for every Britvic share held. Assuming the merger goes through, Britvic shareholders will end up controlling 63% of the combined company and AG Barr shareholders 37%, but the Barr name gets top billing in the new name of the group, which will be Barr Britvic Soft Drinks.

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