Perform gets LG smart TV sports deal

This will make interesting reading for sports buffs; the sports media company, Perform Group, says it has agreed a partnership to integrate its livesport.tv platform, a network of online sports channels, into the so-called 'smart' TV product line of South Korean firm LG.

Smart televisions allow people to connect directly to the Internet through their television sets so this move may be seen as a threat to the current subscription giants, British Sky Broadcasting.

Livesport.tv has content including European and South American football, tennis, rugby and snooker. LG plans to offer the service in five countries: the UK, Germany, France, Spain and Italy, with each nation getting commentary in its own language.

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Oliver Slipper, joint Chief Executive Officer of Perform said of the deal: "The growth and adoption of connected TVs means they are fast becoming the mainstay in living rooms around the world. This partnership ensures that our digital sports content is now available to LG's 'CINEMA 3D' Smart TV customers across Europe."

Perform has been an impressive performer on the FTSE 250, rising 47% since the start of this year.

BS